How Strong Is Your Brand Image?

How Strong Is Your Brand Image?

How strong is your brand image?  Do you know what your look is?  Do you find it easy to stick to your brand image? Some people think that branding is only for the big boys ‘n’ gals but that’s just not the case.  A small business may not need to…

Dealing With Customer Complaints Successfully

Dealing With Customer Complaints Successfully

Dealing with customer complaints can be really very stressful.  It would be ridiculous to think that we never, ever make mistakes but unfortunately sometimes clients think we are infallible. The important thing is how you deal with any resulting complaints.  My advice for dealing with customer complaints is this: Give…

Working on Vs working In your business

Working on Vs working In your business

Working on Vs working In your business – what does that even mean?  Well, working IN your business means you act like an employee.  You know what your role is day to day & you simply do it.  You don’t look ahead & consider the future.  You don’t direct the…

Top 5 Mistakes A Small Business Makes

Top 5 Mistakes A Small Business Makes

There are many mistakes made by business owners all the time, but it is a fact that we learn most from our failures not our successes.  That said, we don’t HAVE to make every mistake in order to learn from them – we can always learn from other people’s too….

Where To Advertise Your Wedding Business – My Top Picks

Where To Advertise Your Wedding Business – My Top Picks

Where to advertising your business?  Good question, there are so many different options out there, some will make you money, some will waste it.  Here are my Top 5 Picks for you: Advertise Your Business on Facebook Facebook advertising is very easy to set up.  You can either create an Ad…

Finding Your Business Why

Finding Your Business Why

At a breakfast meeting with Bec from Funky Sunflower Events recently, the subject of  “Why” came up.  By that I mean why we both went into the business that we went into.   What I realised as part of this conversation, is that I have only ever considered the logical,…

What Is Your Plan B?

What Is Your Plan B?

Small business continuity planning – do you need it? If your technology crashed could your business survive?  I experienced this first hand recently when my husband decided to give my laptop a glass of wine.  Needless to say, the laptop got decidedly trollied & never worked again! The good news is that…

Great Wedding Industry Hashtags

Great Wedding Industry Hashtags

A great targeted hashtag can make all the difference to a post being seen or not being seen on social media.   Below is a PDF for you to download with a list of a few we have come across that are worth a try.  Some will work better than…

How To Use Twitter To Promote Your Business

How To Use Twitter To Promote Your Business

Twitter for me works better as a business 2 business platform than a business 2 consumer platform.  That may be a bit controversial but that is my experience. The wedding industry is very visual & Twitter is more text based, it’s all about those 140 characters!  OK so Twitter has…

Surviving As A Solopreneur – Top Tips

Surviving As A Solopreneur – Top Tips

Surviving as a solopreneur is so much easier if you take certain steps. Having been a solopreneur now for over 8 years I am happy to share my top tips with you. What is a Solopreneur The English Oxford dictionary definition of a solopreneur is:  “A person who sets up…